steering wheel serial design

During my work at BMW Detail & Interface-Design, the steering wheel for the current 1- and 3 series was created. From the first sketches, 3D and clay models until the final serial design, I have accompanied the process together with an experienced team of designers and engineers.
The steering-wheel is used in the entry-level versions in different variations.
'A unique character – for a unique individual.'
(2008/2009)